About Us

Tipping Point Strategies has been on the cutting edge of online advocacy and communication. Over the last few years we have had proven success at integrating online and offline grassroots strategies.

Tipping Point Strategies is a public affairs firm that specializes in online communication and advocacy. We provide counsel to clients in the emerging areas of online communication, advocacy and marketing.

Michael Dean
Founder

Before starting Tipping Point Strategies, Dean was a senior account executive for Himle Horner, Inc., a public relations/public affairs firm that assists state, regional and national clients on public affairs, corporate communications, media relations, crisis communications and other areas. At Himle Horner, Dean assisted clients in developing viral marketing and advocacy campaigns to more effectively engage key stakeholders.

Prior to joining Himle Horner, Dean directed the University of Minnesota's Legislative Network. In this role, he managed grassroots activities, which were designed to build statewide support for the university's legislative requests. During his tenure, Dean launched a successful online advocacy program that quadrupled the number of university advocates to more than 15,000. During that same period, Dean helped craft the grassroots strategy that moved the University of Minnesota stadium campaign to top of the list at the legislature by leapfrogging the professional sports teams' stadium proposals.

Previously, Dean worked as a national grassroots organizer for Common Cause in Washington, DC. There, he helped create one of the first successful online advocacy campaigns that generated more than one million letters to Congress and garnered substantial media attention.