Services

Tipping Point Strategies specializes in developing interactive online communication strategies for non-profits, higher education institutions, and electoral campaigns. In fact, over the last five years we have developed a strong reputation for developing cutting edge online advocacy programs in Minnesota. Our agency model is to provide strategic counsel and training that helps our clients succeed long after our contract ends.

Tipping Point Strategies has the following capabilities:

• Successful online advocacy campaigns
  Online advocacy campaigns are an effective way to build public support for your legislative agenda. Tipping Point Strategies successfully integrates traditional grassroots tactics with online advocacy strategies to help our clients create change. Integrating online advocacy with offline activities is key to having a real impact at the legislature.
  
• Web sites that engage
  We help our clients develop web sites that not only inform, but help to engage and motivate supporters to get involved. Our web sites are developed with many years of experience and utilize the best practices in creating and maintaining advocacy web sites.
  
• Interactive communication
  Interactive communication is a critical component to any successful grassroots advocacy program. Because advocacy programs require the audience to actively participate, instead of simply consuming information, Tipping Point Strategies helps clients move beyond just pushing information out to supporters, and create opportunities for our clients to initiate informative and impactful conversations with their advocates. This level of interactivity has a strong impact on long-term participation of supporters and engenders loyalty that lasts.
  
• Blogger Outreach
  Blogs play an influential role in politics at the national level and an increasing role at the local level. We assist clients in understanding what role blogs can play in managing their reputation with the public, and demonstrate how blogs are also important in supplementing media outreach activities.
  
• Integrating Grassroots and Government Relations
  Tipping Point Strategies understands the difference between grassroots organizing and government relations activities. We have experience working in both areas and can help clients integrate these components in order to create a seamless, coordinated campaign.